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Creating a global barometer


Google asked Elsewhen to design and develop a simple, intuitive experience on mobile and desktop that would allow people to explore and interpret findings from two of their largest online surveys of consumer behaviour: the Consumer Barometer questionnaire and the Connected Consumer Study. Together, they are the largest ever study of online behaviour and cover thousands of adults in over 50 countries.

Our services
  • Business case development
  • Qualitative / Quantitative research
  • UI & interaction design
  • Front end engineering (Angular)
  • Back end engineering (Python)
  • DevOps & infrastructure (GCE)
  • API design & implementation
Google Barometer

The challenges
Quality in design & code

Our design and code had to be world class to stand up to scrutiny from both Google and the community. We were building a product while the collection of data and research was still in progress, our challenge was to maintain high quality output in a complex, live environment.

Over several months, we defined the system architecture, competitor landscape, user experience, brand identity and visual language. Having been given early access to the Google Design Material Library, our work could be used to validate the Google design system before it was released. We were also one of the first developers to use AngularJS to build a consumer facing product at scale.

Our approach
Live data in an agile process

Working closely with stakeholders and our research partner, we fed live data into our agile delivery process for the product. We took the statistics, turned them into an API which could be consumed in clusters and used to generate reports.

Bar chart

The outcomes

A scalable tool that simplifies the processing of big sets of data, so users can ask questions, discover new insights and extract real value

  • 102 Countries
  • 200,000 People interviewed
  • 2,000,000 Minutes of insight data processed


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