Designing better digital products

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New digital processes, services and collaboration tools help your people be more empowered and engaged.

An expert product designer combines the skills of both user interface (UI) and user experience (UX) design. Understanding the objectives and desired functionalities for your product, they will research the needs and pain points of your customers or users, and find ways to address them.

Mapping out user journeys and information architecture, they determine how people will engage with your product.

Your designer will then create and test high-fidelity interactive prototypes with users to obtain their feedback. In this way, they shorten feedback loops and can iterate quickly and incrementally. Presenting even a small set of screen designs can make it easier for non-technical stakeholders to imagine a real working product—and provide valuable feedback.

This prototyping is also a great vehicle for building positive momentum and buy-in across your organisation.

Expert product designers work closely with engineering colleagues in integrated teams to enable end-to-end product delivery capabilities. They understand the fundamental

principles and requirements of both design and engineering— so will never propose solutions that cannot be built.

They will help your organisation create and grow a high- quality design system. This comprehensive tool-set of design standards, assets and resources empowers your organisation to manage design efficiently and consistently, with reusable components and clear guidelines.

An experienced product designer understands that, when it comes to providing great experiences, the demands on organisations are much higher today than ever before. The designer knows that customers and users expect high- quality, delightful experiences—whether they are doing business with you or working for you.

For this reason, the product designer will work to help your customers enjoy seamless multi-channel engagements with you that deliver on your brand promise.

Inspire your thinking with a digital story on upgrading digital experience for a multi-brand global business.


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